Norm Coburn from New England Spas in the Boston metro has been attending the industry trade shows for 30+ years. In this episode he tells us when he starts planning for the show (six months in advance!), what he tries to accomplish when he’s there and his strategy for shows. Norm shares how the industry trade shows are different now versus when he started in the industry — and products he’s brought back that succeeded and bombed.
You too can have your own Moses duck, but we’re guessing that Norm would be happy to give you one for free. See them on Amazon.
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