GPM Manufacturing, a hot tub and swim spa manufacturer and distributor, announced the appointment of Michael Hutton as territory sales manager for the Southwest U.S. Hutton has over 30 years of experience in hot tub and swim spa sales and marketing and has worked with brands including Jacuzzi and Hydropool, selling in both B2B and B2C markets while also serving as a corporate trainer.
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Shandi Evertsen, the General Manager of Tropical Spas in…
It’s been a tumultuous but rewarding few years for Shandi Evertsen, the general manager at Tropical Spas. When she started at the St. George, Utah, hot tub retailer in November 2022, she helped the growing business organize and implement processes.
Despite once being outliers, swim spas and cold tubs — also called ice baths or cold plunges — are emerging as popular products in the hot tub industry.
As a business grows, so does its fleet of customer service vehicles. With proper care and management, these vehicles can…
Hot tubs and pools weren’t the only products to see a huge spike in sales. According to market research company NPD Group, sales of outdoor and sports toys saw a 53% increase in 2020, and while that spike may have died down, the demand seems to still be going strong.
When the pandemic threw supply and demand out of whack, many retailers scaled back their marketing to focus on getting products to customers.