Mark Shifflett — 30 Under 40 2026
Mark Shifflett of Water by Design is a SpaRetailer 2026 30 Under 40 honoree. Meet the operations leader helping his team grow and advance hot tub service.
Spa Sales Floors Go Digital
With the onset of the COVID-19 pandemic, many industries that had avoided certain technology had to embrace it. Whether it was out of necessity or convenience, digital tools like showroom touchscreens have now become permanent fixtures.
Episode #118, Water by Design Celebrates 40 Years
Oops — missed last weeks release due to the Pool | Spa | Patio Expo. Paul Madden Sr. and Paul Madden…
Water By Design
This year marks the 40th anniversary of Water by Design, a family-owned business with four locations across Virginia, including Roanoke, Lynchburg and Christiansburg. The company has evolved into one of the region’s most respected hot tub retailers, thanks to the vision and entrepreneurial spirit of Paul Madden Sr. and his son, Paul Madden Jr.
Paul Madden Jr. — 30 Under 40 2024
Paul Madden, co-owner of Water by Design in Roanoke, Virginia, is a second-generation leader in the spa industry.
Caldera Spas: Small Changes, Big Payoff
Caldera launches redesign of its top line offering, helping to keep them at the forefront of consumer tastes and bringing them more in line with the overall brand.
Pool Alternative
As a result of long lead times for hot tubs and pools, many consumers looking to enhance their backyards during…