What’s the biggest advantage or challenge you see in taking on the sauna category?
When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
Meet the 2026 SpaRetailer Insiders
Meet the 2026 SpaRetailer Insiders: Mike Kitchen, Casey Loewen, Cody Hendrickson, Michael Swartz, Chet Lockwood, Angi Hess
Wellness Shop
In 2011, Jacuzzi Hot Tubs of Ontario was born.
Now, 13 years and a pandemic later, Wasney’s business is undergoing another rebrand after more than a yearslong process. The Wellness Shop officially launched in February of 2022.
Michael Kitchen — 30 Under 40 2024
Michael Kitchen stumbled into the hot tub industry 15 years ago to get himself through college. “I started humbly, performing water tests and stocking shelves at Jacuzzi Ontario’s Mississauga location,” he says.