Finding Your Perfect Fit

The demand for knowledgeable and passionate retail staff is on the rise, but attracting the right candidates can be a challenge. Here are some tips to help your hot tub retail store stand out and land the best talent for the job.   

Highlight spa industry perks

The industry offers a unique and fulfilling work environment. Play up these advantages in your job postings and interviews:

• Selling a luxury experience: Selling hot tubs is more than just selling a product — it’s about enhancing people’s lives. Highlight the opportunity to help customers create a backyard oasis and improve their well-being.
• Growth potential: The industry is constantly evolving. Promote the chance for employees to learn new technologies, product features and industry trends.
• Positive work environment: Hot tub stores are often filled with positive energy. Emphasize the collaborative and friendly atmosphere in your workplace.
• Outdoor connection: Many people in the hot tub industry share a passion for the outdoors. Offer your employees a connection to a product they can truly enjoy.

Cast a wider net

Don’t limit yourself to only experienced hot tub salespeople. Consider these alternative talent pools:

• Pool and spa technicians: These individuals have a solid understanding of water chemistry and maintenance principles.
• Customer service representatives: Look for those who excel at building relationships and providing exceptional service. 
• Recent graduates: Fresh graduates are often eager to learn and have a strong work ethic. 
• Hospitality industry professionals: Candidates with experience in hotels or spas understand the importance of creating a welcoming environment and exceeding expectations.

Focus on skills, not just experience

While some technical knowledge is essential, prioritize candidates with the following skills:

• Customer service: Selling hot tubs is all about building trust and relationships. Look for individuals who are patient, attentive and have a knack for understanding customer needs.   
• Communication: Sales staff need excellent written and verbal communication skills to explain product features, answer questions and close deals.
• Problem-solving: Unexpected situations arise. Hire candidates who can think critically and solve customer concerns.
• Product passion: While product knowledge can be taught, genuine enthusiasm for the hot tub lifestyle is contagious. Look for candidates who are excited about the industry.

Invest in training and development

Show your commitment to employee growth by offering comprehensive training programs. This can include:

• Product knowledge: Provide in-depth training on hot tub features, functions and maintenance. Certification programs offered by the IHTA can be invaluable.
• Sales techniques: Teach your team effective sales strategies, objection-handling tactics and closing techniques.
• Customer service training: Emphasize active listening, building rapport and exceeding customer expectations.

Promote your employee value proposition

Craft a compelling employee value proposition to set your store apart from competitors. This could include:

• Competitive salary and benefits: Offer an attractive compensation package that includes health insurance, paid time off and commission opportunities.
• Positive work culture: Create a fun and supportive work environment where employees feel valued and appreciated.
• Growth opportunities: Show your employees a clear path for career advancement in the company.

By focusing on the unique selling points of the hot tub industry, targeting a wider talent pool, prioritizing necessary skills and offering attractive benefits, you can attract passionate and qualified employees to your hot tub retail store.