Established in 1968 by John and Diane Bassemier, Bassemier’s Fireplace, Patio & Spa is now led by their sons, Jeff and James, who took over as president and vice president in 2018.
Jay Broyer and Brandon Jones, second cousins who co-own St. Cyr Pool & Spa in Middleton, Massachusetts, are a pair of entrepreneurs who take an aggressive approach to business.
Even in a place as idyllic as Hawaii, people still want the relaxing benefits of hot tubs, but in such a unique location, it’s not always easy to sell and ship them.
Though saunas have been part of wellness routines, particularly in Scandinavia, for at least 2,000 years, the modern sauna is enjoying a resurgence thanks to its purported health benefits.