Hello, Burnout
A recent survey from Blind — an online community where all types of professionals worldwide anonymously share advice, feedback and…
Telling Stories
Spa retailers have embraced the stories option on social media to promote their products and services, and are finding that…
Keep Talking
Everyone has Facebook on their phone — at least that’s what customers assume when they send a spa retailer a…
Keeping Up (Web) Appearances
Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected…
The 100-Year Flood
Ben Poggemiller, co-owner of Urban Life Pools & Hot Tubs in Steinbach, Manitoba, Canada, says with so many hot tub…
Selling on the Screen
If you had asked retailers in January of this year if they’d be selling many spas over FaceTime or Zoom,…
A Quick Chat
The COVID-19-induced home improvement boom continues to bring historically high inquiry rates for spa retailers. During this fortunate sales increase…
Adaptive Creative
In a digitized world, spa retailers have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky,…
Mutual Benefits
In a clever mash-up that provided content for the station and promotion for a local business, Seattle-based Olympic Hot Tub…
Have you considered a swim spa?
Few people buy a swim spa on a whim. Therefore, getting swim spas and their benefits and features in front…
Leveraging Facebook
These days small-business owners are aware that Facebook is an option for advertising, but many don’t take advantage of, or…
Perfect Pairing
In warm seasons and climates, the backyard is the place to be for grilling with family, playing yard games and…