Develop Your Eye for Design
As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online…
Just Hit Record
When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales…
Where to Post Your Next Job Listing
You’ve nailed your marketing message and target audience; leads are pouring in and sales are great. But any time an…
Marketing: Then and Now
Let’s drift back to the magical year of 2007. On average, American’s were spending about $3.40 a gallon for gas….
Patio Promotions
Patio furniture can be a tough category for hot tub retailers. Many retailers are so concerned with losing the spa…
Is Instagram insta-good?
Facebook, Twitter, Snapchat, LinkedIn, Instagram — the internet is crawling with social interaction between consumers and businesses. With so many…
Promoting a Grand Opening
When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the…
Six Rules of Successful Email Marketing
If there were a way to turn $1 into $38, would you do it? Bet you would! In its 2015…
Ready For Your Close-up?
Ever heard of Casey Neistat? He’s all over YouTube with videos major companies have paid him to make, all with…
Unveiling New Lines
When adding grills, furniture or another spa manufacturer to your product offerings, the inclination is to run print or broadcast…
Reconsider Snail Mail
In addition to writing for SpaRetailer, I am a marketing strategist and copywriter. In those latter two capacities, clients and…
Click Like
Facebook advertising can be very profitable — if you do it properly. Out of necessity, in the last two years…