Master Spas: Molding the Industry
Until recently, when you thought of rotomold hot tubs, the list of available models did not include anything from Master…
Moving from Technician to Management
For the technician who wants to move into management, the process is simpler than you might expect. To move up,…
Clear Comfort: Finally Chemical Free?
Few men are crueler to spa water than Steve Berens. The CEO and founder of Clear Comfort turned perfectly good…
A Competitive Edge
Photos by Lanash Photography Mike Hansen wants his hot tub store to be the best in south Florida. To achieve…
Does Your Store Need a Dress Code?
The hot tub retail world is a fairly informal industry — the central product, after all, is leisure. But formality…
Let the Games Begin
Games are making a comeback. According to NPD Group, board game sales in the United States increased by 28 percent…
Search-Result Success
by Nathalie Blanchard from My Retail Coach To get more store traffic, customers have to be able to find you….
Keep Trying
One of the things I love about talking to hot tub retailers is hearing the weird and unusual things they’ve…
Develop Your Eye for Design
As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online…
Experiential Retail in Your Spa Store
A customer-experience expert secretly shops your store and reports on the experience. Then, she or he spends a day or…
Three Best Practices for Swim Spa Deliveries
No hot tub dealer wants to see a 3,000-pound swim spa careening into a house. That’s why delivery day preparation…
The Chlorine Has Seeped In
In our “Tales of Sales” feature, we report on ownership transitions at hot tub retail stores, and it turns out…