Open Your Books
When people join The Gemini Program and adopt its principles, we tell them they have to open their books to…
Money Metrics for Visuals
I was driving north up the highway to Portland, Oregon, when I noticed a huge inflatable blowup of a couple…
Make the Most of the Slow Season
By Jessica Chase, Evosus Now that the holidays are over, January is the month when the pool and spa professionals take…
Election Ready
The upcoming election is one of the most divisive in modern history. The results of our industry survey show the same: People…
Political Déjà Vu
The season is almost over. No, not spa season and not the fall season — I’m talking about election season….
PDC Spas: TruSwim, Multiple Props
PDC has been in the swim spa game for five years, offering a line of jetted units. But with the…
Ready For Your Close-up?
Ever heard of Casey Neistat? He’s all over YouTube with videos major companies have paid him to make, all with…
Marquis: Sci-Fi in the Backyard
The world doesn’t need another boring box of hot water, says Jim Johnston, vice president of marketing for Marquis. Which…
SeaKlear/Natural Chemistry Happily Under One Roof
In May, Natural Chemistry purchased the SeaKlear division of HaloSource, Inc. Natural Chemistry then rebranded as NC Brands, with its…
Saber Grills: Get Grillin’
You might think it’s impossible to find someone who can talk passionately about outdoor grills and how to make them…
Mateflex: Base Alternative
Nestled in upstate New York is a family-owned business with a solution to your customers’ decking needs. Matéflex specializes in…
New Cover for D1 Spas
Let’s face facts: Vinyl hot tub covers aren’t the pièce de résistance of backyard décor. Manufacturer Dimension One Spas, based…