Hot Spring Spas updates its midrange Limelight Collection
By Michelle L. Cramer
Scott Andrunas, senior brand manager of Hot Spring Spas for Watkins Wellness, says the brand is always pushing forward. “Every day made better” is the company’s standing philosophy as it seeks ways to provide customers with better massage, better water-care solutions and better energy efficiency. To that end, the company began shipping an upgraded Limelight Collection to its dealers at the start of this year.
“It was time to update the Limelight to fulfill that promise,” Andrunas says. “The collection was fully redesigned for 2018 with features that deliver on that brand promise like Limelight never has before. So really, a great innovative change.”
And Andrunas says Hot Spring has received tremendous feedback about the upgrades and improvements. “Our dealers are very excited,” he says. “Our sales teams are very excited. It’s been fantastic — as much or more than we could have hoped for.”
The upgrades to the Limelight collection — made up of the five models — start with exterior design elements. “We looked at consumer trends, not only in interior and exterior design and architecture, but patio furniture and lifestyle,” Andrunas says. “And we looked at our audience, which is a younger, more aspirational demographic.”
The most notable changes are to the exterior of the collection, with cabinetry changed to horizontal paneling, and the corners of the hot tubs squared off. “We gave it crisper lines and fresher details that lean toward a more contemporary look,” Andrunas says, “but it still comfortably bridges that with what we call a traditional style with contemporary cues.”
Greg Garner, owner and president of HotSpring of Orange County in Southern California, says shoppers are responding very positively to the overall curb appeal. “The sculpting of the shell is very edgy and has a nice sleek flow to it,” he says. “The outer cabinet has an attractive wood-grain look. The two front exterior corners have unique full-length multicolored sconce lights, which really complete the overall sharp modern look.”
Updates to the interior include pulling seats closer to the edges, providing more room in the footwell. And the interior lights follow the contours of the hot tub with adjustable colors and brightness. Functional improvements include a larger filter system, increased jet variety and an advanced diagnostic system.
As far as cost, the Limelight Collection is positioned between the entry point Hot Spot Collection and the luxury Highlife Collection in the Hot Spring lineup. “From an entry price point up to luxury, we have a look and feel for the traditional customer, the transitional customer and contemporary solutions as well,” Andrunas says.
Andrunas recognizes wellness as a high priority for people who buy hot tubs, which was a strong motivator for the Limelight upgrades. “We believe that the experience of a high quality hot tub paired with low maintenance, ease of use and enjoyment in the physical design all wrap together in this idea of wellness and relaxation,” Andrunas says. “Hopefully that’s how we’re differentiating ourselves: standing apart and helping deliver on those wellness goals for the end consumer.”