In this episode of The SpaRetailer Podcast, hosted by Megan Kendrick, Dustin Hutcheson, a wellness consultant at Hot Spring Spas of Iowa and Minnesota, shares his journey in the hot tub industry. Hutcheson discusses the origins of the company, originally started by Paul Schaben in 1968 as an agricultural business, and how it evolved into a successful hot tub dealership with seven stores. He details his transition from car sales to selling hot tubs, accents the importance of personal branding and utilizing social media in sales, and highlights his company’s focus on customer service and comprehensive follow-up. Hutcheson also shares insights on the benefits of wellness products like hot tubs, saunas and cold plunges based on his personal usage. Challenges and lessons learned from events like the Bacon Festival are discussed alongside successes in leveraging promotional ideas. The interview concludes with Hutcheson’s reflections on continuous learning and personal development in sales.
Show Notes with Timestamps:
00:00 – Dustin Hutcheson Podcast
00:58 – Company History and Origins
04:58 – Dustin’s Entry into Hot Tub Sales
08:25 – The Story Behind the ‘Charmer’ Nickname
10:08 – Building a Personal Brand in Sales
11:58 – Sales Philosophy and Personal Background
31:03 – Hot Tub Health Benefits and Product Experience
35:53 – Surprises in the Hot Tub Industry
40:40 – Company Success Factors
48:39 – The SpaRetailer Five Question
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