Dennis Gentek has pretty much seen it all in the hot tub industry. His 32-year career in the industry, spent almost exclusively as a rep for Jacuzzi/Sundance, spans almost every dip, recession and worldwide crisis, which now includes the coronavirus. Gentek shares how his life as a sales rep has changed during the pandemic (a lot less travel), the industry trends he thinks are here to stay and the smart things he’s seen dealers do to stay ahead.
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