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Episode #60, BOPIS and Other Retail Trends to Try with Ted Lawrence from Poolcorp

Ted Lawrence, the corporate category retail manager at Poolcorp, brings a global perspective to hot tub and swimming pool retail and supply chain. We talk about setting up buy-online-pick-up-in-store (BOPIS) and how it’s not as hard as it sounds, as well as other marketing, merchandising and retail trends you should be up on.

Don’t miss Ted’s last episode here.

Ted Lawrence and the face of a woman who forgot to hit record.

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