Each year, I hear complaints that spa retailers are not adequately encouraged to regularly attend the national show. I agree. Several weeks ago, SpaRetailer announced a new multiyear partnership with the International Pool | Spa | Patio Expo to create a VIP program exclusively for hot tub dealers and distributors.
As a loyal subscriber, you know the industry has lumped spa dealers with its pool counterparts for too long, despite significant differences in their businesses. For those who insist the expo has become a pool show, I hope you will reconsider attending this year.
Qualified VIP nominees will receive free expo passes; exclusive discounts on the Conference Super Pass; access to the VIP lounge on the show floor; and several other perks. Additionally, 25 nominees will be selected to join the exclusive Hosted Buyer program, which includes up to two free nights of hotel accommodations per buyer and a free Conference Super Pass. After walking exhibit halls for hours, your VIP access will pay big dividends, with comfortable seating and cold drinks in the VIP lounge. Additionally, our lounge will promote and encourage a new level of collaboration among dealers, manufacturers, distributors and vendors alike.
Nominate yourself, a colleague or vendor for VIP or Hosted Buyer access. Don’t wait. Interest in this program has already reached a fever pitch, and space is limited. Visit poolspapatio.com or sparetailer.com for complete program details. 
Cheers,
David Wood
Publisher/Editor-in-Chief
david@bigfishpublications.com