The spa business has always been a people business. From the first showroom visit to the final installation, success is built on relationships, trust and expertise. Customers don’t just buy a hot tub, swim spa or sauna — they invest in a lifestyle, and they want confidence they’re making the right decision.
Viking Spas has appointed Zac Funk as regional sales manager for the Northwest U.S., expanding its sales leadership team as the company continues to grow its dealer network across North America.
Bullfrog Spas is celebrating its 30th anniversary, marking three decades of product innovation, dealer network growth and expansion into new wellness categories.
Bullfrog Spas, a hot tub manufacturer, announced the promotion of Adam Patrick to vice president of sales. This change reflects the company’s ongoing commitment to helping its dealer partners grow and thrive while ensuring alignment between Bullfrog Spas and the network that brings the brand to life every day.
In 2021, the Federal Trade Commission — the agency charged with protecting consumers and promoting fair competition — codified its Made in USA guidelines into the Made in USA Labeling Rule, making them an official, enforceable regulation rather than just guidance.
Superior Wellness, a global leader in hot tubs, swim spas and wellness products, announced the appointment of three new AquaSolus sales managers — Dave Henderson, Ray Pritchett and Joe Sullivan — as the brand grows across North America. The announcement comes as AquaSolus debuts its new Series 3.
In this episode of The SpaRetailer Podcast, host Megan Kendrick, owner of SpaRetailer Magazine, chats with Craig Selvidge, who retired…
Born and raised in Udine, Italy, Emiliano Freschi has built an international career that spans some of Europe’s most vibrant spa markets.
Swim spas may seem like a relatively new product for the hot tub industry as they gained prominence in the early 2010s. But the product is almost as old as the industry itself, with some prototypes developed in the late ’70s.
Bullfrog Spas announced the promotion of Ken Grant to director of sales — Canada. In his new role, Grant will lead all sales operations throughout Canada, building on his track record of driving dealer success and strengthening Bullfrog Spas’ presence in the market.
It’s been a tumultuous but rewarding few years for Shandi Evertsen, the general manager at Tropical Spas. When she started at the St. George, Utah, hot tub retailer in November 2022, she helped the growing business organize and implement processes.
Despite once being outliers, swim spas and cold tubs — also called ice baths or cold plunges — are emerging as popular products in the hot tub industry.