Sauna sales are up like never before, with roughly 1.5 million U.S. households now owning saunas and adoption growing at about 5% annually as more consumers invest in at-home wellness. Residential saunas accounted for nearly 60% of market share in 2024, and North American sauna revenue topped $255 million in the same year, according to industry research.
The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.
Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.
In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.
Exploring the intersection of wellness and Canadian hospitality with Aqua-Tech In the heart of the Canadian prairies, where the winters…
Kathi Belcourt rejoins the podcast, this time to discuss the Aqua-Tech Pool, Spa, and Whole Home Renovation journey. In 2021,…
Retailers are always on the lookout for merchandise that can transform the hot tub experience without adding to energy bills.
New normal has been replaced by normal. Our lead times now are months instead of weeks, and managing expectations is…
Early in the pandemic, we had a difficult time finding terrific candidates for seasonal positions. Our government agencies did amazing…
At Oregon Hot Tub, we have traditionally run promotions for the benefit of our sales team. A $500 or…
Before the pandemic, we were seeing great activity on both internet leads as well as store leads. It seemed…
Gregory Butlerowner Bubba’s Tubs & PoolsMount Pearl, Newfoundland One evening as Gregory Butler contemplated his life, he thought, “I just wish…