Kathi Belcourt

Today’s Hot Tub Buyer

BySeraine Page August 3, 2026July 30, 2026

The modern hot tub buyer isn’t simply shopping for a spa.

By the time customers enter the showroom, they’re looking for validation, reassurance and the easiest path to ownership.

Shifting into Shipping

ByChelsea Kowalski August 3, 2026July 31, 2026

Subscription-based water care kits are gaining traction, securing repeat purchases as well as long-term consumer engagement, according to a 2026 Allied Market Research report.
“Consumers choosing to shop online is not a trend our industry can afford to ignore,” says Rene Huston, president of Patio Pleasures Pools & Spas in Sun Prairie and Madison, Wisconsin.

Saun-ic Boom

ByChelsea Kowalski February 2, 2026March 27, 2026

Sauna sales are up like never before, with roughly 1.5 million U.S. households now owning saunas and adoption growing at about 5% annually as more consumers invest in at-home wellness. Residential saunas accounted for nearly 60% of market share in 2024, and North American sauna revenue topped $255 million in the same year, according to industry research.

Pop-up Payoff

BySeraine Page November 5, 2025February 4, 2026

The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.

Soak Up the Season

ByJulie Unger August 4, 2025February 13, 2026

Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.

Save the Day

ByCallie Sharkey November 1, 2024February 13, 2026

In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.