New England Spas Earns Honors at Sundance Dealer Conference
New England Spas received four awards at this year’s Sundance Dealer Conference, recognizing achievements in sales performance, customer service, event…
Sundance Spas: The Next Chapter
Sundance Spas is giving one of its most popular collections a thoughtful refresh. The 780 Series, a mainstay for both dealers and consumers, is being updated to enhance usability, elevate design and strengthen performance, while staying true to the brand’s heritage of hydrotherapy and craftsmanship.
The Hot Tub Hustle
Want to host buzzworthy events that get your hot tub customers bubbling with excitement? Great sales events don’t just happen — they’re planned. From special partnerships to high-energy expos, we’ll break down how to generate buzz, engage your community and make your next hot tub event a standout success.
Healing Waters
The Hot Tubs for Heroes program, launched in 2015, has grown into an initiative for veterans nationwide. The initiative began as a local effort in partnership with Spa Palace in Colorado Springs. Garrett Guinivan, an Army Reservist at the time, was inspired by his involvement with the charity Wish for Our Heroes, a group dedicated to fulfilling the needs of veterans. After a request for a spa donation for a veteran in Colorado Springs, Guinivan partnered with Mike Wiege, president of Spa Palace, to make it happen, and Hot Tubs for Heroes was born.
Teaming Up for Success
When attendees of the Topsfield Fair in Massachusetts strolled the site last fall, they came across a possible first for the hot tub industry.
Sundance Spas: Meaningful Moments
In its first overhaul in more than a decade, Sundance Spas released its redesigned 880 series in February with updates inside and out.
Spa Industry Spotlight
As one retailer put it, these are “very wonky times” for the spa industry. Between mergers and acquisitions, demand decreases and economic concerns, the industry is trying to find its new normal as manufacturers and retailers prepare for the next 18 months.
In Pursuit of Wellness
Though saunas have been part of wellness routines, particularly in Scandinavia, for at least 2,000 years, the modern sauna is enjoying a resurgence thanks to its purported health benefits.
A Cold Plunge a Day Keeps the Doctor Away
Cold tubs have grown in popularity in recent years due to their purported health benefits. Unlike the hot tub, cold tubs don’t have therapeutic jet massages and aren’t meant to be lounged in for hours on end with friends.
New England Spas celebrates career of Dave Hagopian
New England Spas bids farewell to salesperson Dave Hagopian, who is retiring after 24 years.
Mergers & Acquisitions
Several milestones hit the private equity world in recent years. In 2021, a record 24,722 deals were announced and a record $1.32 trillion dry powder (or cash that was free to be invested) was still undeployed as of September 2021.
Reversing the Sales Funnel
In a time when hot tubs can take several months to be delivered, dealers are shifting focus from sales leads…