Lead the Way
Lead magnets can generate sales, especially when they provide value to the customer.
Don’t Change the Channel … or Maybe, Do!
With new marketing channels popping up constantly — from trending social platforms to podcasts and local influencers — it’s hard to know which are worth trying. Are these tools actually a good fit for hot tub businesses?
That’s a Wrap
It’s hard to believe we’re already finishing our last issue of 2024 — it feels too early to be reflecting on the year. I am so proud of everything my team has accomplished this year. They put together a yearlong succession planning series, which included webinars, podcasts and articles; launched 30 Under 40 for SpaRetailer; started the Hot Tub Hall of Fame; and behind the scenes, have been working on a new website, which will be coming soon. And of course, the backdrop to all of that are the big life milestones that everyone experienced. I threw a lot at them this year, and they knocked it out of the park.
Episode #63, NASCAR and Hot Tubs with Ryan Truex
Truex as his “hot tub salesman” alter-ego. This episode’s guest is NASCAR racer Ryan Truex. Truex drives the #40 Chevrolet…
Episode #62, So What Exactly IS Happening in the Chemical Industry, with Alicia and Andrea from BioLab
In addition to the supply and demand stress that everyone in the industry has felt, BioLab had the added challenge…
Episode #49, Surviving a Pandemic as an OEM with Jerry Greer from Core Covers
How he went from being a wild kid, to a star Yellow Pages salesman, to hot tub industry entrepreneur. For…
Episode #47, Flourishing During Corona, with Kathi Belcourt
Aqua-Tech Pools, Hot Tubs and Bathrooms has pivoted to not only survive the pandemic, but to thrive. Showroom manager, Kathi…