Norm Coburn from New England Spas in the Boston metro has been attending the industry trade shows for 30+ years. In this episode he tells us when he starts planning for the show (six months in advance!), what he tries to accomplish when he’s there and his strategy for shows.
Grow all aspects of your business at the International Pool | Spa | Patio Expo Oct. 28 – Nov. 2, 2018, Mandalay Bay Casino and Resort, Las Vegas Network SWIMN Annual Reception (Supporting Women Industry Wide, Mentors & Networking | swimn.net) Tuesday Oct. 30 from 5 to 7 p.m. In room