Rob Anderson

  • Hidden Revenue

    BySeraine Page

    Rising costs. Tightening margins. Quieter showrooms. 

    Retailers’ instincts may tell them to chase more customers, but examining business operations can reveal a more immediate opportunity: increasing revenue from existing customers.

  • More than Maintenance

    ByCarolyn Koenig

    For many spa owners, cleaning filters is an occasional chore that is often procrastinated until there’s an issue with cloudy water or a spa that’s mysteriously not heating. But for spa professionals, filters are foundational to a hot tub’s performance and longevity. 

  • Analyzing Your Market

    BySeraine Page

    In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow. 

  • Hot Tub Hazards

    ByLindsey Giardino

    While issues like pad size, electrical standards and spa accessory requirements are typically addressed during hot tub installation, the potential damage caused by reflective surfaces — like greenhouses, clear-roofed pergolas and windows — often receives less attention from spa retailers.