With the acquisition of Spa Parts Plus, Allied Innovations seeks to be preferred distributorBy Hannah Brashers Allied Innovations began in 1974 in San Fernando, California, when Len Gordon, creator of the first in-ground fiberglass spa, invented the air switch control. With this innovation, Gordon founded the Len Gordon Company. In
Top-notch service, unique products keep spa dealers loyal to accessory companyBy Kandice Matteson Expanding to meet trends in the spa accessory industry, California-based Essentials Spa Supplies has grown exponentially in the last 26 years. Expanding to meet trends in the spa accessory industry, California-based Essentials Spa Supplies has grown exponentially
Illumination adds convenience, customizable features Trying to change the hot tub cover is challenging. Jerry Greer, CEO at Core Covers, says it’s difficul t to sell a higher-priced cover to consumers, even if it is lighter, safer or stronger. “There are a lot of things on a hot tub cover
Keep your customers excited after the sale By Robert Stuart Portable spas have been sold for more than 40 years, and there are thousands in homes all over North America. And yet, the industry seems to be more focused on the next big thing rather then capitalizing on existing spas.
The top-selling products, and tips to sell them The No. 1 mistake hot tub retailers make when it comes to selling spa-side accessories, some dealers say, is not displaying them at all. “In my experience, a customer needs to see the accessory and visualize it as part of their