Illumination adds convenience, customizable features Trying to change the hot tub cover is challenging. Jerry Greer, CEO at Core Covers, says it’s difficul t to sell a higher-priced cover to consumers, even if it is lighter, safer or stronger. “There are a lot of things on a hot tub cover
Keep your customers excited after the sale By Robert Stuart Portable spas have been sold for more than 40 years, and there are thousands in homes all over North America. And yet, the industry seems to be more focused on the next big thing rather then capitalizing on existing spas.
The top-selling products, and tips to sell them The No. 1 mistake hot tub retailers make when it comes to selling spa-side accessories, some dealers say, is not displaying them at all. “In my experience, a customer needs to see the accessory and visualize it as part of their
Upsell, make money and great margins on accessories sales. By Michelle L. Cramer When you go to buy a car, do you ask if the tires are included? Likely not, because you expect them to come standard on the car, along with automatic windows, locks and a stereo system. But