Our local Target has been undergoing a major remodel this summer, to the tune of $4.9 million. It’s been fascinating...
The always-evolving spa industry is driven by innovation: upgrades, advances and product improvements are the norm. Yet one device continues...
By Nathalie Blanchard, My Retail Coach It is essential that businesses understand what search engine optimization is and what it...
More and more tech companies are developing software for the hot tub industry, which is good news for spa retailers...
Portable spas have been sold for more than 40 years, and there are thousands in homes all over North America....
Rene Huston Patio Pleasures Pools & Spas Owner/Vice President of Finance, Sales and Marketing We use Evosus. Before investing in...
What do you think the government’s role should be in governing small businesses? “Hold [small businesses] accountable to professional standards...
A Custom Visual Standards Manual, or CVSM, is one of the best ways to guarantee your employees maintain the look...
Given all the photo-centric social media options that appeal to spa retailers, engaging on LinkedIn may be a low priority....
Photography by Matt Nykamp When Jamil Toubassi bought a hot tub from Dave Garretson in 2007, he had no idea...
It never hurts to look beyond your backyard and see how the other guys are doing things. While the overseas...
Everyone has a preference in competitive markets: Burger King versus McDonald’s, Walmart versus Amazon and even the hot tubs in...