Refined in Fire
Father and son Earl and Josh Michels stood in the parking lot of their hot tub business and watched it…
New and Necessary
To stay atop everything from increased web traffic and online orders to deliveries and service calls, many hot tub retailers…
Got You Covered
The cover is one of the most important parts of the hot tub in providing safety, energy efficiency and ease…
Now Hiring
Early in the pandemic, we had a difficult time finding terrific candidates for seasonal positions. Our government agencies did amazing…
Hot Water
If there’s one activity as important as sanitizing a hot tub, it’s water testing. While it’s ideal for hot tub…
Billiard Boost
While the rampant requests for spas wasn’t a huge shock this past year, the eternal runner-up — billiards and game…
Light at the End of the Tunnel
After a long year, a lessening of the most frustrating COVID restrictions may bring some breathing room into your retail…
Telling Stories
Spa retailers have embraced the stories option on social media to promote their products and services, and are finding that…
A Virtual Advantage
If conducting virtual troubleshooting diagnostics and appointments were not part of a hot tub dealer’s customer service pre-COVID, many dealers…
‘We are all stewards’
Celebrating 25 years in the pool and spa industry, King Technology, a chemical manufacturer in Wayzata, Minnesota, has always prioritized…
Raising the Rafters
This past winter, New England Spas, a spa retailer with three Massachusetts locations, posted free pallets on Facebook Marketplace. Karen…
Quiet on the Home Front
If you open this issue of SpaRetailer to the back, you might notice our news section is a little light….