Want to host buzzworthy events that get your hot tub customers bubbling with excitement? Great sales events don’t just happen — they’re planned. From special partnerships to high-energy expos, we’ll break down how to generate buzz, engage your community and make your next hot tub event a standout success.
Hot tubs are fun. And fun sells. But for health-conscious customers, including those with debilitating or chronic health issues, hot tubs and spa-adjacent products also enhance quality of life, serving as key parts of wellness routines.
Swim spas may seem like a relatively new product for the hot tub industry as they gained prominence in the early 2010s. But the product is almost as old as the industry itself, with some prototypes developed in the late ’70s.
Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.
When it comes to hot tubs, comfort and convenience are key. With the 2025 redesign of its Twilight Series and the debut of the Master Clear Salt System, Master Spas is focused on those very principles.
For spa retailers, stock management is typically straightforward, with sales data from previous years offering a solid foundation for forecasting — barring the occasional hiccup.
Once found mainly in health clubs and gyms, saunas are now increasingly common in homes. Whether selling them as stand-alone units or packaged with a cold plunge, it’s important to understand the features and benefits of this growing wellness category.
If you think closing a sale in a showroom is tough, try competing for customers’ attention over corn dogs and carnival rides.
As a teenager looking to make extra money, Travis Hogan found himself cleaning pools for a neighbor — and unknowingly taking the first step toward owning one of Tulsa’s most iconic pool and spa businesses.
Trade show season is just around the corner. While walking the show floor lets you learn about new brands and products, it can also open your company to potential noncompliance.
Some of the most common client complaints our industry hears are about cloudy spa water. It’s a frequent issue — and one with many causes and cures.
For many spa owners, cleaning filters is an occasional chore that is often procrastinated until there’s an issue with cloudy water or a spa that’s mysteriously not heating. But for spa professionals, filters are foundational to a hot tub’s performance and longevity.