Viking Spas, a family-owned manufacturer of handcrafted hot tubs based in west Michigan, announced several leadership promotions and the addition of a new regional sales representative.
Damian Goncalves has been promoted to chief financial officer. During his nine-plus years with Viking Spas, Goncalves has held roles across sales, controller and information technology, developing a blend of financial expertise and technological insight. With a master’s degree in finance and accounting from Davenport University, he has helped streamline operations through systems like Viking’s barcode scanning program and continues to develop tools that support data-driven decision-making.
Daniel Yonkers has been promoted to operations manager. Yonkers joined Viking in 2022 as part of the customer service team and quickly demonstrated a strong aptitude for operational efficiency and cross-department leadership. His background includes customer experience and supply chain operations at The Home Depot, supported by bachelor’s degrees in communication studies and multimedia journalism. He is currently pursuing a master’s degree in business management, strategy and leadership at Michigan State University. Yonkers also developed Viking’s Employee of the Month and Viking Values recognition systems.
Michael Singleton has been promoted to national sales manager. Singleton’s experience in the pool and spa industry spans more than 40 years. He began working in the field at age 16 and spent 18 years with Watson’s as both service manager and sales professional before joining Viking Spas. For the past 12 years, he has served as regional sales manager, helping drive dealer success and long-term sales growth. As national sales manager, Singleton will lead Viking’s sales strategy, dealer partnerships and regional teams across the U.S.
Robert Shackelford has been named South Central regional sales manager. With over 26 years of retail and wholesale hot tub experience, Shackelford brings deep industry expertise to Viking’s South Central region. He thrives in the showroom, energizing retail teams, delivering impactful training and building strong dealer relationships.
“These promotions and new additions reflect Viking’s commitment to investing in strong leadership and providing unmatched support to our dealer network,” says AJ Gallagher, president of Viking Spas. “Damian, Daniel, Mike and Rob each embody the expertise, innovation and dedication that continue to move our company and our partners forward.”