2025 Retail Stars
Celebrating the retailers whose vision, hard work and customer focus keep the hot tub industry shining


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After two hours with a bankruptcy attorney, Eric Neel had decided declaring bankruptcy wasn’t for him. He had a variety…
In honor of our ESOP feature in the April/May 2024 issue of SpaRetailer, we revisit an old podcast with Jim…
Clay Sherwood, owner of Swims & Sweeps, remembers walking through neighborhoods with his top hat on in the late ’80s,…
When most in the industry think of swim spas, they picture the acrylic, portable units that took off in the early 2000s. But alongside that story — sometimes intersecting, sometimes running parallel — is another: the rise of swim machines.
IN 2004, Jason Joswick purchased Valley Hot Spring Spas, in Murrieta, Calif., from a softball buddy. The two had planned…
It may be scaling your business, navigating market uncertainties or being thrust into a leadership role.
Whatever the catalyst, many spa retailers eventually realize they can’t — and shouldn’t — do everything alone. At that point, they begin exploring coaches, peer groups or professional communities that offer the experience, perspective and accountability for personal and professional growth.