It’s been a long time since I’ve gone down a deep reporting rabbit hole, but I could not stop digging up nuggets while working on this story about the history of swim spas (to the detriment of all my other work).
Swim spas may seem like a relatively new product for the hot tub industry as they gained prominence in the early 2010s. But the product is almost as old as the industry itself, with some prototypes developed in the late ’70s.
As a teenager looking to make extra money, Travis Hogan found himself cleaning pools for a neighbor — and unknowingly taking the first step toward owning one of Tulsa’s most iconic pool and spa businesses.
I love watching retailers get creative. Actually, I think creative problem-solving is one of the core competencies of successful entrepreneurs and businesses. Show three businesses the same obstacle, and each will find a unique way to overcome it.Â
In just a few short years, Hot Tub Superstore has grown from a single-location venture in Reno, Nevada, to a burgeoning multistate retailer with a bold vision for expansion.Â