Articles - SpaRetailer

Fiesta Pools & Spas

When Fiesta Pools & Spas opened in Tulsa, Oklahoma, in 1956, backyard pools were still a novelty, and the hot tub industry as we know it hadn’t even been born. Nearly 70 years later, the company has become a community fixture — a legacy Travis Hogan stepped into when he purchased Fiesta in 2004 at just 28 years old.

Current Issue Swim Spas

The History of Swim Spas, Part 2

When most in the industry think of swim spas, they picture the acrylic, portable units that took off in the early 2000s. But alongside that story — sometimes intersecting, sometimes running parallel — is another: the rise of swim machines.

Backyard Living Current Issue

Savvy Storage Solutions

A sparkling hot tub tucked into a meticulously manicured backyard can look like the perfect retreat — until the reality of soggy towels, scattered chemicals and a tossed-aside cover turns the sanctuary into cluttered chaos.

Current Issue Hot Tubs

Jacuzzi: Reinventing Relaxation

For 70 years, Jacuzzi has pioneered hot tub design, bringing health and relaxation to millions. Now, its new J5 Collection sets a next-level standard in backyard luxury. Erica Moir, senior vice president for product design, marketing and engineering innovation at Jacuzzi in Chino, California, says this new line of hot tubs will bring an elevated experience like nothing in the industry.

Current Issue Marketing

Selling in the Slump

Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies. To navigate quieter months, experts and retailers alike shared what’s worked for them.

Accessories Current Issue

Leisure Concepts: Deck Out Your Showroom Swim Spa

When a new product takes off, it often inspires others to design accessories that enhance it even further. Take swim spas. Their rise in popularity has boosted sales opportunities not just for manufacturers but also for retailers. Still, their height — typically 53 inches or more — creates a challenge: How do buyers get in?

Retail Stars Features

Cada Pools and Spas

Family has always been at the heart of Cada Pools and Spas. For brothers Tom and Brian Cada, carrying forward the business their father started has been as much about honoring tradition as it has been about adapting to change — and now the next generation is finding its place.

Current Issue Operations

Pop-up Payoff

The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.

Current Issue IHTA Corner

Learn, Grow, Advance

"The pool and hot tub industry is evolving with the introduction of new technologies and innovations, while increased competition for qualified talent threatens operations and growth,” says Sabeena Hickman, president and CEO of the Pool & Hot Tub Alliance. “Professional development and continuing education are the only way forward to thrive in this highly competitive environment.”

Chemicals Current Issue

Filter Fix

For many hot tub owners, cleaning filters feels frustrating, time-consuming and easy to put off. The task is not high on their weekend to-do list. Some buyers even tune out during the sales pitch — hearing only “low maintenance … every three months” — and assume if a filter looks clean, it is.

Current Issue Troubleshooter

What You Can’t See

Over the years, I’ve worked with countless spa owners dealing with cloudy water, foaming, odors or even skin irritation. While these issues can seem unrelated, they often trace back to the same cause: contamination in the plumbing.

Accessories Current Issue

Covana: The Smarter Spa Cover

Covana, a Canada-based manufacturer of fully automated hot tub and swim spa covers, is constantly refining its products using feedback from its global retailer market.

Honoring the Past, Embracing the Future

The History of Swim Spas, Part 2

Pop-up Payoff

Savvy Storage Solutions

Watkins Wellness Appoints Steve Stigers as President

Jacuzzi: Reinventing Relaxation

Leisure Concepts: Deck Out Your Showroom Swim Spa

Fiesta Pools & Spas

The History of Swim Spas, Part 2

Savvy Storage Solutions

Jacuzzi: Reinventing Relaxation

Selling in the Slump

Leisure Concepts: Deck Out Your Showroom Swim Spa

Cada Pools and Spas

Pop-up Payoff

Learn, Grow, Advance

What You Can’t See

Covana: The Smarter Spa Cover