Real Cost of Show Purchases
Going to trade shows is always so exciting. You get to preview new product lines from your suppliers and discover…
Where Do You Ask for Help?
If you had been married 25 years and were having relationship problems, would you schedule an appointment with a 21-year-old…
Boost Your Closing Ratio
I was the general manager of a trades company for many years. Salespeople would come by the office on a…
Deploying Social Media Bots in the Pool and Spa Industry
By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in…
The Dealer Automated Reviews System
Regardless of how you many reviews you’re getting now, I’m sure you have more satisfied customers who have only thought…
A Worthy Journey
By Leslie Cunningham “It’s a great little car. There’s just this one minor thing you have to do. Make sure…
The Review Conundrum
Let’s face it: Nobody is going to buy a $10,000 hot tub, a $20,000 swim spa or a $50,000 in-ground…
Finding Great Workers
During my recent presentations and consultations with leaders and management teams, I’ve heard many comments about the current tight job…
Open Your Books
When people join The Gemini Program and adopt its principles, we tell them they have to open their books to…
Make the Most of the Slow Season
By Jessica Chase, Evosus Now that the holidays are over, January is the month when the pool and spa professionals take…
Three deadly stages of growth
Two major factors cause companies to go out of business: The first is improper labor pricing. Let’s assume you know…
Fitness is the Key
With the evidence laid out in front of the customer, the choice is obvious. The benefits of the swim spa…