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For 70 years, Jacuzzi has pioneered hot tub design, bringing health and relaxation to millions. Now, its new J5 Collection sets a next-level standard in backyard luxury. Erica Moir, senior vice president for product design, marketing and engineering innovation at Jacuzzi in Chino, California, says this new line of hot tubs will bring an elevated experience like nothing in the industry.
Sundance Spas is giving one of its most popular collections a thoughtful refresh. The 780 Series, a mainstay for both dealers and consumers, is being updated to enhance usability, elevate design and strengthen performance, while staying true to the brand’s heritage of hydrotherapy and craftsmanship.
Viking Spas has built its reputation on quality and reliability, and with the release of its new Elite series models — the Apex and Ascent — the company has taken a decisive step forward in design, features and dealer support.
When it comes to hot tubs, comfort and convenience are key. With the 2025 redesign of its Twilight Series and the debut of the Master Clear Salt System, Master Spas is focused on those very principles.
After dedicating 42 years to building some of the industry’s most notable designs in custom swimming pools and spas, Kevin Sparks could have retired and lived out his days perfecting his golf swing or casting a fishing line in some seaside town.
Watkins Wellness has been perfecting its saltwater sanitization system since it introduced ACE Saltwater in 2010. In 2019, the company launched a reimagined saltwater system under the FreshWater brand and has been building on its capabilities since.
In the late 1980s, Coast Spas started as a retailer in the hot tub industry. However, in 1997, the company pivoted into manufacturing, a decision that laid the foundation for its trajectory of innovation and growth.