Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies.
To navigate quieter months, experts and retailers alike shared what’s worked for them.
There are many ways for a business to thank its clients and partners — from thoughtful notes to discounts. But one Alabama-based company has taken a more unique approach.
Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.
When it comes to selling hot tubs, the difference between a cold lead and a lost opportunity often comes down to timing, follow-up and strategic engagement.
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging.
For spa retailers, promotional calendars are more than a timeline tool, they also help capitalize on peak periods, provide consistent customer engagement and assist in carving out enough time to promote and pivot if necessary. Here are tips from spa retail experts to jump-start your promotional efforts.
A hot tub offers more than just recreation — it’s a personal oasis for relaxation and escape. While some retailers prioritize technical specs — number of jets, jet speed, seating capacity — many have shifted their focus to selling the overall experience.
For most, QR codes have become an unavoidable part of modern life, whether in restaurants, outdoor advertising, event ticketing or many other spaces.
Connecting with customers is essential for retail success, but what are the most effective ways to reach out?
When finding the right marketing partner, trust is the key to success. With so many agencies and professionals, a local relationship may give you the most bang for your buck.
When attendees of the Topsfield Fair in Massachusetts strolled the site last fall, they came across a possible first for the hot tub industry.
As everyone in the industry is acutely aware, the demand for hot tubs is not as superheated as it was during the pandemic.