When Opening Your Front Door Isn’t Enough
As everyone in the industry is acutely aware, the demand for hot tubs is not as superheated as it was during the pandemic.
Making Your Store a Destination
When Sky Matula opened The Hot Tub Store’s sixth showroom in Santa Rosa, California, he knew he wanted to do something different.
Spa Dealers Find Sales and Promotions Help Manage Inventory
Spa companies may need to get creative when considering ways to bring in customers and move inventory.
Content Marketing for Spa Companies
Content marketing can be a powerful way to signal that your spa business is strong and professional without having a conversation.
E-Commerce Made Easy
Portsmouth, New Hampshire-based Great Bay Spa & Sauna is one company that’s on the leading edge of e-commerce, thanks to its website at greatbayspas.com.
Drip It Like It’s Hot Tubs
A drip campaign is a series of automated emails sent to potential and current customers. Each message shares information that might be useful or interesting to the audience, based on a particular topic or customer activity.
Into the Groove
When the pandemic threw supply and demand out of whack, many retailers scaled back their marketing to focus on getting products to customers.
Cause Marketing
According to Business Wire, consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Streamlining Customer Service
Responding quickly to customers who want to buy hot tubs could be the difference between retaining them or losing their…
Too Legit
Google has been a market leader in online advertising for years, and continues to crank out a plethora of tools…
Reversing the Sales Funnel
In a time when hot tubs can take several months to be delivered, dealers are shifting focus from sales leads…
Keep ’Em Coming Back
From slowed parts production and raw material shortages to job market woes, hot tub customers are experiencing an increase in…