Core Covers: Step Up and Lift
Necessity, it’s said, is the mother of invention — but so is opportunity and the savvy to recognize it. Take…
Are you a rabbit or a wolf?
In her column, Leslie Cunningham describes asking “are you a rabbit or a wolf?” to our Power Women training group…
Visual Selling from Front to Back
Customers remember a store visually as well as emotionally. Generally, they will remember 80% of what they see and retain…
King Technology: A Step Forward for Sustainability
King Technology, based in Minnetonka, Minnesota, is no stranger to innovation and sustainability. It was the first to introduce pre-filled…
Are You a Wolf or Rabbit Leader?
We had just finished watching a chase scene video in our Power Women training series where wolves aggressively stalked a…
The Dramatic Effects of Small Changes
Spa retailers, did you know: If you raise prices 1%, you will increase your net profits 14.5%? If you increase…
Viking Spas: Elevating its Look for Modern Times
“New year, new me,” isn’t just a phrase to Viking Spas. The Wyoming, Michigan-based, spa dealership started 2023 with a…
Different Doesn’t Equal Bad
It’s now 2023 and it’s happening. We’ve finally hit the post-COVID sales slowdown. That slowdown looks drastically different from retailer…
Next to Godliness
The Bassemier Story When your last name is in the title of a business you didn’t create, a lot of…
Ledge Lounger: Moment in the Sun
The words “rapid,” “exponential” and “boom” aren’t typically used in the same sentences as “lounge,” “relax” and “recline,” yet for the past three years outdoor furniture manufacturer Ledge Lounger has helped introduce some unique adjective/verb pairings.
What’s your lead follow-up process?
Our lead process is fairly simple. We collect leads from several platforms, including website forms, emails, Facebook and our suppliers…
Put Your Mask on First
When we don’t feel safe our body can react in various ways, two of these reactions being to feign or to fawn. To “feign” means to pretend or put on a show, and to “fawn” means to seek approval from others.