Let’s Talk Chemicals
Words like “oxidation,” “alkalinity” and “pH” may leave some customers running for the door. For those tuning out when it comes to buying chemicals, try toning down the jargon.
Words like “oxidation,” “alkalinity” and “pH” may leave some customers running for the door. For those tuning out when it comes to buying chemicals, try toning down the jargon.
Sundance Spas is giving one of its most popular collections a thoughtful refresh. The 780 Series, a mainstay for both dealers and consumers, is being updated to enhance usability, elevate design and strengthen performance, while staying true to the brand’s heritage of hydrotherapy and craftsmanship.
Spa water needs to be changed occasionally. In some cases, it’s because total dissolved solids or cyanuric acid levels have gotten too high. In others, it’s because the water has been overused or neglected.
There are many ways for a business to thank its clients and partners — from thoughtful notes to discounts. But one Alabama-based company has taken a more unique approach.
Movement creates interest, and interest creates sales. Whenever sales are slow, take a cue from the song “I Like To Move It” from the “Madagascar” movies. Rearranging your showroom can energize you, your staff and your customers. So, move it, move it!
When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
How we view the world, and specifically our work, guides all our decisions and actions. It is only when our perspective changes that we can change. Perspective is everything.
I was wrapping up my radio interview with John Yokoyama, owner of renowned Pike Place Fish Market, when he shared a valuable insight.
Viking Spas has built its reputation on quality and reliability, and with the release of its new Elite series models — the Apex and Ascent — the company has taken a decisive step forward in design, features and dealer support.
It’s been a long time since I’ve gone down a deep reporting rabbit hole, but I could not stop digging up nuggets while working on this story about the history of swim spas (to the detriment of all my other work).
Swim spas may seem like a relatively new product for the hot tub industry as they gained prominence in the early 2010s. But the product is almost as old as the industry itself, with some prototypes developed in the late ’70s.
Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.