Let’s Talk Chemicals
Words like “oxidation,” “alkalinity” and “pH” may leave some customers running for the door. For those tuning out when it comes to buying chemicals, try toning down the jargon.
Sundance Spas: The Next Chapter
Sundance Spas is giving one of its most popular collections a thoughtful refresh. The 780 Series, a mainstay for both dealers and consumers, is being updated to enhance usability, elevate design and strengthen performance, while staying true to the brand’s heritage of hydrotherapy and craftsmanship.
Don’t Fear the Freeze
Spa water needs to be changed occasionally. In some cases, it’s because total dissolved solids or cyanuric acid levels have gotten too high. In others, it’s because the water has been overused or neglected.
Sweeten the Deal
There are many ways for a business to thank its clients and partners — from thoughtful notes to discounts. But one Alabama-based company has taken a more unique approach.
Move It, Move It
Movement creates interest, and interest creates sales. Whenever sales are slow, take a cue from the song “I Like To Move It” from the “Madagascar” movies. Rearranging your showroom can energize you, your staff and your customers. So, move it, move it!
What’s your strategy for getting the most value out of attending trade shows?
When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
Sales Training is like Sauerkraut
How we view the world, and specifically our work, guides all our decisions and actions. It is only when our perspective changes that we can change. Perspective is everything.
Outrunning Doubt
I was wrapping up my radio interview with John Yokoyama, owner of renowned Pike Place Fish Market, when he shared a valuable insight.
Viking Spas: Elite by Design
Viking Spas has built its reputation on quality and reliability, and with the release of its new Elite series models — the Apex and Ascent — the company has taken a decisive step forward in design, features and dealer support.
Swim Spas, Events and New CEOs
It’s been a long time since I’ve gone down a deep reporting rabbit hole, but I could not stop digging up nuggets while working on this story about the history of swim spas (to the detriment of all my other work).
The History of Swim Spas, Part 1
Swim spas may seem like a relatively new product for the hot tub industry as they gained prominence in the early 2010s. But the product is almost as old as the industry itself, with some prototypes developed in the late ’70s.
Soak Up the Season
Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.