A Minneapolis Test Store
Photography by Simple Sight Studios Land O Dreams first started as a waterbed store in 1976 in Rochester, Minnesota. It…
Integrating Backdoor Living
When you barely have space to show your spa selection, where can you carve out more for a backyard-living area?…
Unveiling New Lines
When adding grills, furniture or another spa manufacturer to your product offerings, the inclination is to run print or broadcast…
Backyard Living is Big Business
THIS ISSUE OF SPARETAILER marks the debut of backyard living content that will now appear in each magazine. We announced…
SR Panel: Installation Triumphs and Woes
Mark Nelson, owner Master Spas of West Michigan Grand Rapids, Michigan Our best Michael Phelps Swim Spa install — complete…
Dabbling in Decks
THE LAST RECESSION TAUGHT US to do everything in our power to keep ourselves in customers’ sight and create as…
Watkins Wellness and Endless Pools
IN FEBRUARY 2015 when Watkins Manufacturing acquired the original developer of countercurrent swimming, Endless Pools, it was part of a…
Best Service-Department Tips
Now that the holiday decorations are put away and most New Year’s resolutions successfully broken, it’s a great time to…
Eldorado Stone: Customizing the Outdoor Experience
By Kyle Scheuring Eldorado Stone began as a franchise in 1969. It grew fast, at one point owning 25 franchises…
Three deadly stages of growth
Two major factors cause companies to go out of business: The first is improper labor pricing. Let’s assume you know…
Capo Industries: Family First
In this age where companies hire overseas agents to answer customer service calls, the family feel of Capo Industries is…
Summerset Casual: Dual Commitment
It’s 9 a.m. in southern california, Tony Rodriguez has several hours of driving in L.A. traffic ahead of him. He…