Dream Maker crosses the line with innovative new spa
Dream Maker Spas of Lake Mary, Florida, has evolved rotomold spas with the introduction of its new Crossover line. Dream…
Out of Commission
Jim Van Fleet was looking for an entrepreneurial opportunity in Portland, Maine, a metropolitan area with a population of about…
Why You Should Keep Score
“I’m not sure what we should choose for our primary game in our business this year,” a hot tub business…
Throw Out the Rule Book
Visual presentation — for a liquidation sale? Who cares: You’re closing! Right? But there is more to a successful closing…
Upselling Builds Customers For Life
Have you ever had one of those “aha moments” when you learn something new and kick yourself for not recognizing…
Strong Spas: Advancing the Hard Cover, Single Handedly
Wade Spicer, president and CEO of Strong Industries, Inc., likens a hot tub’s hardcovers to the tires on a car….
Master Spas’ SNAPP app
You’re at the gym, just finishing your treadmill workout. Before you jump off and head home, you check your workout…
Rentals to Retail
Photography by Meghan Molin Rich Strick wanted a hot tub. To help subsidize the cost of buying and owning one,…
Having a Heart of Service
My son and I were waiting patiently at a local coffee shop for our food order. The lunch crowd began…
Service Style
It would be so nice if your customers came into your store regularly to check out the new spas and…
All Eyes On You
Truck wraps, logo uniforms…retailers have used these and other means to brand and promote their businesses for years. Here, a…
Setting the Tone for Service
As a salesperson, it is our job to sell the product. As a sales professional, understanding the structure of the…