In Our Honing Era
For many reasons, I’d say most people in the hot tub industry were happy to say goodbye to 2024. I, for one, was ready to hit the reset button and welcome in 2025.
Tropical Spas
It’s been a tumultuous but rewarding few years for Shandi Evertsen, the general manager at Tropical Spas. When she started at the St. George, Utah, hot tub retailer in November 2022, she helped the growing business organize and implement processes.
How do you analyze your competition? (Or do you?)
How do you analyze your competition (or do you)?
From Motivation to Relaxation
When we listen to music, it doesn’t just engage our ears. Everything from the hippocampus in the brain to our motor system is activated, sparking memories, evoking pleasure and influencing us to move around.
Gather ‘Round
The backyard is an extension of a home, so it only makes sense that it should be as warm and inviting as gathering around a kitchen table.
Rash Decisions
Some hot tub users suffer from rashes and irritation and assume they’re intolerant to chlorine or bromine.
Triathlon’s Tri-Zones Set New Bar for Tubs
Sometimes a new hot tub or swim spa product launches with a ripple of interest, but other times, as in the case of GPM Distributors’ new Icelandic Triathlon, it hits the market with a splash.
Tech Meets Tranquility
Balboa Water Group has partnered with WaterGuru, Inc. to bring advanced water monitoring technology to the spa industry.
Spa Sales Floors Go Digital
With the onset of the COVID-19 pandemic, many industries that had avoided certain technology had to embrace it. Whether it was out of necessity or convenience, digital tools like showroom touchscreens have now become permanent fixtures.
Flattering First Impressions
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials.
From Family Business to Industry Icon
Like many experts in the hot tub industry, Corinne “Corie” Kraft developed her business acumen and adventuresome spirit at an early age.
Promotion in Motion
For spa retailers, promotional calendars are more than a timeline tool, they also help capitalize on peak periods, provide consistent customer engagement and assist in carving out enough time to promote and pivot if necessary. Here are tips from spa retail experts to jump-start your promotional efforts.