Show Time
Retail Stars, one of your — and our — favorite features, is once again upon us. This year, you’ll learn…
Selling With One Foot Out the Door?
We cover various backyard living products all year, but this issue is devoted to everything you may sell besides a…
On the Road Again
In 2011, I wrote about the life of hot tub sales reps (bit.ly/2011Reps). I not only liked hearing tales from…
The Ever Growing Hot Tub Industry
I’m not sure if you’ve noticed, but we’ve had a theme for our Stores section this year: Each one we…
Well, This Looks Pretty Different
We have thrown out the template for this issue of SpaRetailer. While you’ll find some of the regular sections, many…
Your Overlooked Department
Coming off the holiday brain fog, I find myself training a new hire. After a long search for some-one to…
We’ve got big news (again)
The Pool | Spa | Patio Expo always looms large for us. It marks our last issue of the year and…
Make the Pieces Fit
I recently had the pleasure of visiting several hot tub retailers in Seattle. It was fun to see stores in…
My Local Target Has Me Thinking
Our local Target has been undergoing a major remodel this summer, to the tune of $4.9 million. It’s been fascinating…
Keep Trying
One of the things I love about talking to hot tub retailers is hearing the weird and unusual things they’ve…
The Chlorine Has Seeped In
In our “Tales of Sales” feature, we report on ownership transitions at hot tub retail stores, and it turns out…
Caring for Your Greatest Asset
At the Pool | Spa | Patio Expo in November, I asked a very successful hot tub retailer what they…