Power Women: Sue Rogers
Sue Rogers started her hot tub career at Olympic Hot Tub in Seattle, working under the auspices of Alice Cunningham…
Power Women: Jennifer Hatfield
Jennifer Hatfield entered the pool and hot tub industry as a government-relations expert after serving as a legislative committee attorney….
Power Women: Rachael Pritz
Rachael Pritz worked in a pool and spa retail store in high school and college. While there, the store’s owner,…
Power Women: Caley Gibbs
Caley Gibbs says the office of Gib-San Pool & Landscape Creations felt like home to her at an early age….
Power Women: Patricia Diamente
Before joining Coast Spas, Patricia Diamente spent 15 years in executive and management roles with luxury bathware and plumbing businesses….
Power Women: Crystal Lengua
Hydropool Hot Tubs in Mississauga, Ontario, hired Crystal Lengua, then just 19, as a receptionist in 2003. Lengua’s heart, however,…
Power Women: Cindi Magray
Cindi Magray and her husband began manufacturing hot tubs in 1981. They opened in a small building and worked together…
Power Women: Tracine Marroquin
Tracine Marroquin started in bath product marketing at Jacuzzi in 2008, then moved to oversee a team in channel marketing…
Power Women: Janay Rickwalder
When Janay Rickwalder graduated from college, she planned to become a high school English teacher — but after a stint…
Rush to E-Commerce
When the nation went into retail shutdown state-by-state in early March, many spa retailers found themselves scrambling to continue turning…
Marketing to Your Ideal Audience
Between the unprecedented coronavirus outbreak and election season, spa retailers are learning to ride the wave. “This pandemic has completely…
A Partner in the Storm
Small retailers turn to business coaches for a variety of reasons. Among them: to increase sales and profits, control expenses,…