Episode #38, Two Locations, Two Brands with David Isaacs

David Isaacs, owner of Isaacs Pools and Spas in Johnson City, Tennessee, talks about taking over the family business. The company went from a “small time” pool builder in Elizabethton to now having two retail locations in Johnson City, one that houses its Hot Spring line and the its Bullfrog line. Isaacs explains why he wanted to move the brands into separate showrooms and how each offers a different experience for his customers.

Expansion Stars: Bullfrog Spas of Tri-Cities

Widening the Funnel

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- Sponsor -

This episode is sponsored by Marquis.


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