Today’s Hot Tub Buyer
The modern hot tub buyer isn’t simply shopping for a spa.
By the time customers enter the showroom, they’re looking for validation, reassurance and the easiest path to ownership.
The modern hot tub buyer isn’t simply shopping for a spa.
By the time customers enter the showroom, they’re looking for validation, reassurance and the easiest path to ownership.
Subscription-based water care kits are gaining traction, securing repeat purchases as well as long-term consumer engagement, according to a 2026 Allied Market Research report.
“Consumers choosing to shop online is not a trend our industry can afford to ignore,” says Rene Huston, president of Patio Pleasures Pools & Spas in Sun Prairie and Madison, Wisconsin.
The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.
In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.
I know we’ve made succession planning our default theme of the year at SpaRetailer, but as more and more businesses are bought and sold in our industry, it feels like we’ve chosen well. And this issue underscores the importance.
In the heart of the Canadian prairies, where the winters are harsh and the summers brief, Aqua-Tech stands as a…
Kathi Belcourt rejoins the podcast, this time to discuss the Aqua-Tech Pool, Spa, and Whole Home Renovation journey. In 2021,…
Retailers are always on the lookout for merchandise that can transform the hot tub experience without adding to energy bills.
New normal has been replaced by normal. Our lead times now are months instead of weeks, and managing expectations is…
Early in the pandemic, we had a difficult time finding terrific candidates for seasonal positions. Our government agencies did amazing…
At Oregon Hot Tub, we have traditionally run promotions for the benefit of our sales team. A $500 or…
The global pandemic has placed a glaring spotlight on the importance of zapping viruses with extra sanitizing. While sanitizing questions…