In an era where shoppers are more likely to order online than walk into a store, creating a captivating showroom is essential. For retailers, this means the store must offer something the internet cannot. Consumers often look for fast, convenient and exciting shopping, so quick store refreshes can be a game changer.
How do you analyze your competition (or do you)?
In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.
Meet the 2025 SpaRetailer Insiders
Established in 1968 by John and Diane Bassemier, Bassemier’s Fireplace, Patio & Spa is now led by their sons, Jeff and James, who took over as president and vice president in 2018.
Many founding members of manufacturing companies and retail stores are not only alive and well but actively participating in those same businesses. However, no one can work or live forever.
For customers, a backyard pizza oven offers more than just convenient access to fresh, hot pizza. It fosters a sense of community and enhances outdoor gathering spaces.
Retailers who take time to plan and communicate through every phase of the building process can open their next location with confidence.
Bassemier’s recently won the 2022 Showroom Design award from Jacuzzi Hot Tubs — in this episode of the podcast, Jeff Bassemier…
The Bassemier Story When your last name is in the title of a business you didn’t create, a lot of…
When John and Diane Bassemier were ready to hand their business, Bassemiers, over to their sons, Jeff and James, it…