showroom

  • Analyzing Your Market

    BySeraine Page

    In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow. 

  • Stand Out

    ByChelsea Kowalski

    Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related. 

  • Tropical Spas

    ByMegan Kendrick

    It’s been a tumultuous but rewarding few years for Shandi Evertsen, the general manager at Tropical Spas. When she started at the St. George, Utah, hot tub retailer in November 2022, she helped the growing business organize and implement processes.

  • Appealing Accents

    ByChristine Schaffran

    When it comes to hot tub accessories, there’s an endless supply of covers, cover lifters, tables, towel warmers, steps, surrounds, pillows, exercise equipment, umbrellas, chemical kits, lighting ensembles and more to entice customers to spend extra on their initial purchase — given the right information from a knowledgeable sales associate. As sales have slowed, raising the average sales price of a hot tub with key accessories is more important than ever.