In this episode of The SpaRetailer Podcast, host Megan Kendrick, owner of SpaRetailer magazine, brings back Shawna Mesher, director of sales and marketing at Evosus, to discuss strategies for planning and executing successful sales events in the hot tub industry. Shawna shares her insights on the importance of events, drawing from her experience with Oregon Hot Tub and Nordstrom. She emphasizes the need for creating urgency and building excitement among both salespeople and consumers. Shawna offers specific tips on running Black Friday events, including setting clear timelines, leveraging accessory packages, capturing leads, and maintaining urgency. The conversation also covers offsite sales events, highlighting the importance of strategic location selection, effective budgeting, and targeted marketing. Shawna concludes by stressing the need for fun and engagement in sales processes and mentions that Evasys provides consulting services to help businesses with sales training and process development.
Show Notes:
00:00 Introduction to The SpaRetailer Podcast
01:05 The Importance of Events in the Hot Tub Industry
03:09 Building Excitement and Fear of Loss
05:50 Creating Urgency and Incentives
22:43 Strategies for Offsite Events
27:14 Secure Payment and Sales Process
27:35 Efficient Sales Order Entry
27:51 Customer Interaction and Follow-Up
28:58 Pre-Event Preparation
31:24 Sales Team Dynamics
41:42 Event Marketing Strategies
45:23 Conclusion and Final Thoughts
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