As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online...
Few men are crueler to spa water than Steve Berens. The CEO and founder of Clear Comfort turned perfectly good...
Games are making a comeback. According to NPD Group, board game sales in the United States increased by 28 percent...
A customer-experience expert secretly shops your store and reports on the experience. Then, she or he spends a day or...
Photos by Lanash Photography Mike Hansen wants his hot tub store to be the best in south Florida. To achieve...
Many people buying hot tubs don’t know about spa pads. Pouring concrete or building a deck to support the new...
The hot tub retail world is a fairly informal industry — the central product, after all, is leisure. But formality...
by Nathalie Blanchard from My Retail Coach To get more store traffic, customers have to be able to find you....
Industry leaders often experiment with cutting-edge strategies and business practices, ambitiously working toward expanding their market. From creating an online...
One of the things I love about talking to hot tub retailers is hearing the weird and unusual things they’ve...
Brian Quint Aqua Quip president and CEO Nine in Seattle/Tacoma metro Hot Tub TV There was a time where anybody...
No hot tub dealer wants to see a 3,000-pound swim spa careening into a house. That’s why delivery day preparation...