Photos by Lanash Photography Mike Hansen wants his hot tub store to be the best in south Florida. To achieve...
Industry leaders often experiment with cutting-edge strategies and business practices, ambitiously working toward expanding their market. From creating an online...
Few men are crueler to spa water than Steve Berens. The CEO and founder of Clear Comfort turned perfectly good...
As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online...
The hot tub retail world is a fairly informal industry — the central product, after all, is leisure. But formality...
A customer-experience expert secretly shops your store and reports on the experience. Then, she or he spends a day or...
One of the things I love about talking to hot tub retailers is hearing the weird and unusual things they’ve...
Games are making a comeback. According to NPD Group, board game sales in the United States increased by 28 percent...
Until recently, when you thought of rotomold hot tubs, the list of available models did not include anything from Master...
For the technician who wants to move into management, the process is simpler than you might expect. To move up,...
by Nathalie Blanchard from My Retail Coach To get more store traffic, customers have to be able to find you....
Many people buying hot tubs don’t know about spa pads. Pouring concrete or building a deck to support the new...