Fast Sales, S l o w Motion
In a lot of ways, the spa industry seems to be moving in slow motion. Demand is still high, experts…
COVID Paved the Way
In 2019, the majority of business was international for Sunbelt Hot Tubs, a manufacturer in Houston, Texas. There was some…
Costco to Masco
When Scott Clark brought Caldera Spas onto his showroom floor in 1995, it was a departure. “I was used to…
From Electronics to Hot Tubs
If you were to look at the four Patio Splash stores on a map, you’d notice they make a diamond…
There is No Normal
New normal has been replaced by normal. Our lead times now are months instead of weeks, and managing expectations is…
The State of the Industry
I went back and reread all my prior welcome letters from this year’s magazine issues. I was starting to sound…
Alexa, What Has Beachcomber Done Now?
Beachcomber is celebrating its 43rd anniversary with a trio of limited-edition, full-feature spas packed with light and sound options —…
Life Essentials: Providing a Lifeline
POOLCORP recently added three cover lifters to its Life Essentials line, further diversifying the range of accessories beyond maintenance products….
Natural Beauty
For those who prefer a sustainable, natural-looking backyard, many customers turn to wooden cedar hot tubs. Cedar, known for its…
Augmenting Reality
How many people come into your store, fall in love with a spa and wonder out loud, “Do you think…
Hello, Burnout
A recent survey from Blind — an online community where all types of professionals worldwide anonymously share advice, feedback and…
Reality Revolution
Augmented reality is quickly making its mark in the world of business. The spa industry has jumped into augmented reality…