Know Your Buyer
The customer walking into your showroom in 2026 isn’t shopping for a backyard party prop; they’re on a wellness mission. Dealers who understand that will win the next decade, and possibly more.
GPM Brands Announces Appointment of 2 New Executives to Its Sauna Division
GPM Brands, a fast-growing manufacturer and distributor of hot tubs, swim spas, saunas and wellness products, announced the appointment of Mark Raisanen as executive vice president of operations/sauna division, and John Hoien as executive vice president of sales/sauna division.
Superior Wellness Celebrates 15 Years of Growth, Innovation and Global Expansion
Superior Wellness celebrated its 15th anniversary on April 28, marking a major milestone in its journey from a startup in 2011 to one of the fastest-growing wellness companies globally.
Watkins Wellness Appoints Steve Stigers as President
Watkins Wellness, a subsidiary of Masco Corporation and a global manufacturer of home wellness products, including hot tubs, aquatic fitness systems, saunas and cold plunges, announced the appointment of Steve Stigers as its new president, effective Dec. 1. Stigers succeeds VJ Teenarsipur, who has accepted the position of president of Behr Paint Company, another Masco Corporation subsidiary.
Jacuzzi: Leading with Purpose
When Robert Baird took over as CEO of Jacuzzi Spa, he brought his track record of driving innovation and growth across some of the world’s most recognized consumer brands.
Bathing Brands North America Unveils World Sauna Group
Bathing Brands, a leading innovator in the wellness and sauna industry, announced the launch of World Sauna Group. The new brand includes a selection of saunas, heaters, wooden materials, cold/hot water immersion tubs and accessories from Estonia and Finland.
Charting Your Course
The hot tub industry has experienced significant growth fueled by a desire for wellness and home-based recreation.
Hydropool: Clean Up Your Act
Earlier this year, Ontario, Canada-based Hydropool debuted its updated Signature Self-Cleaning Collection.
Solar Power for the Win
Hot tub businesses now prioritize broader well-being, including finances and the environment, with some adopting solar power for showrooms.
HotSpring Spas & Pool Tables 2 | Wellness Recharged Vince Wuebker’s Business
Vince Wuebker is a man on a mission — delivering wellness to his customers through the benefits of a hot tub.
Don Riling of Olympic Hot Tub Named a Middle Market Fast 50
Don Riling, president of Olympic Hot Tub, has been named a 2023 Middle Market Fast 50 by the Puget Sound Business Journal.
Inspiring Workplace Awards name Superior Wellness as finalists
Superior Wellness named a finalist at the EMEA 2022 Inspiring Workplace Awards.